About Us


STUDIO PEHEL is an online Women’s ethnic clothing store.Its founded by a mother daughter duo - Latha & Shruthi , who has been serving in this field since 1996. Inspired by high fashion, contemporary trends and vintage, with fabrics sourced from across the country, PEHEL epitomizes the young Indian woman looking for the perfect blend of opulence and elegance...

Our boutique aims to provide our customers with one-of-a-kind clothing they can adore and comfortably wear for any occasion and be a part of their everyday life.